sweet alexis

by Jo

Alexis Bittar started out by selling his unique creations on the streets of NYC.  Today, Alexis’ beautiful, eye-catching jewelry is carried by Bergdorf Goodman, Barney’s and Saks to name a few and loved by everyone from Michelle Obama to Patricia Field.  Not only is Mr. Bittar’s story inspirational, he’s also a really sweet guy.  We were thrilled when he and the buyer for his boutiques came by our booth at a recent trade show.  Jo is now one of the few brands carried in his boutiques in Chicago and San Francisco!

Oh, and have you seen his 2011 ad campaign with Lauren Hutton and photographed by Jack Pierson?  We love that Alexis favors confident women over glam girls.  We do too.

Alexis Bittar, Lauren Hutton and Jack Pierson