We don’t exactly recall the moment this started, but somewhere in the window of the past three years we coined the word SoJo! to describe people, restaurants, styles, ideas that were “so Jo”.

“Ate at The Smile downtown. It’s SoJo!”  “Love that white tee. It’s SoJo!”  You get the idea.  We have in essence turned SoJo! into a figure of speech that clearly means something to us!  If it’s timeless, well made, bold, spirited and comfortable in it’s own skin, it’s typically worthy of being called SoJo!

Some of our favorite SoJo!’s


This Wink


This chair from Uhuru Designs made from reclaimed bourbon barrel staves and leaf springs from New York City fire trucks.


The movie Funny Face.


The Smile Restaurant on Bond Street NY


Goofy, cute and lovely Zooey

If you see something that’s SoJo!, send us a pic and if we post it you’ll get a 20% off your next purchase at  Anything can be SoJo!  A door, a shirt, an outfit, a restaurant, a meal, a moment, a smile.  Have fun!

Snapshots {Mexico Trip}

Snapshots from our recent month long trip to Mexico.
Besides having a great time we were, as always, inspired by colors, textures, people and of course food!

Self Portrait

Self Portrait

Jewelry Making

Jewelry Making

Spring inspiration.

Spring inspiration.

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Keep COOL with … Leather?


One of summer’s hottest trends was all over this season’s catwalk, proving that some things will always be forever. This timeless textile found its way onto the runways of Burberry, Hermes, Marni and Miu Miu. Just to name a few. Contradictory as it may be in the warmer months, leather has found its own summer paradise popping up in everything from luxe leather shorts to cool moto jackets to… of course…the perfect handbag. Check out our favorites for this season’s leather finds!

ImageRag and Bone Portabello Leather Short in Chocolate, $440 at

ImageOne Teaspoon Rocking Years Leather Dress, $190 at


Jo Leather Wrap Bracelet (also can be used as choker), $62 at


Alice + Olivia Pleated Leather Skirt in Light Purple, $297 at


California Select Leather and Fabric Hair Bow Clip, $24 at


Striped Leather Detail Tank by Michael Stars, $118 at


Jo’s ‘Jane’ Handbag in Cafe, $358 at (as seen as Rugged Tulgey Tote)

Treasures at Treasure&Bond

Amongst the many delightful finds in this worldly SOHO shop is Jo.  And for a few weeks we’re thrilled to have our very own pop up shop at T&B. ImageImageImage 

Spring is here! New colors, New shapes!

Jo_dakota clutch_mustard  Jo_Jane  Jo_hobo canvas_Earth

Jo_East_grey  Jo_billie_backpack_grey Jo_billie_backpack_perforated

New Shapes We Love {we hope you do too}

Showing Jo

Our inspiration for the Jo tradeshow booth is a mix of modern, industrial and re-purposed touches.  The beams and the table are made of wood found in a reclaimed lumber yard in Brooklyn.  As an interior designer with a true love of furniture (and power tools), Dee gave new life to 100+ year old pieces of wood which were part of buildings no longer in existence.

In this picture, metal rebars from a local hardware store hold our bags, vintage stools and Anne, our dress form, our best model to date.

In this picture, galvanized cable from a local hardware store showcases Jo necklaces, table made by Dee, Jo sign made by Wendi.

Dee at work (actually, she considers this play).

Awesome Alternative

Our wire rings are back in stock at Alternative Apparel.  The last batch sold out in days!  We absolutely love this brand – from the garments they make, to the store they opened not too long ago.  To top it all off, they give-back to their community with efforts like the T-shirt Recycling Program benefiting Upward Bound House.  More on their community programs here.

Farmer’s Market Goodness

With temperatures in the 40’s and 50’s it’s hard to believe it’s the middle of winter in NYC.  This past weekend, the warm sun made our weekly shopping trip to Union Square Farmer’s Market all the more enjoyable.

We visited our favorite farmers and picked up some goodies for the week — Pumkin Bread from Hawthorne Vally, Bread from Rockhill Bakehouse, Carrots, Cilantro and lots more veggies from Locust Grove, Apples and hot cider from Windfall Farm, Beans and Corn from Cayuga Pure Organic and some indoor plants from Fantastic Gardens.

Ended the day with a long chess match in the park.

holiday, oh joyous holiday

merry everything, happy always

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