We don’t exactly recall the moment this started, but somewhere in the window of the past three years we coined the word SoJo! to describe people, restaurants, styles, ideas that were “so Jo”.
“Ate at The Smile downtown. It’s SoJo!” “Love that white tee. It’s SoJo!” You get the idea. We have in essence turned SoJo! into a figure of speech that clearly means something to us! If it’s timeless, well made, bold, spirited and comfortable in it’s own skin, it’s typically worthy of being called SoJo!
Some of our favorite SoJo!’s
If you see something that’s SoJo!, send us a pic and if we post it you’ll get a 20% off your next purchase at johandbags.com. Anything can be SoJo! A door, a shirt, an outfit, a restaurant, a meal, a moment, a smile. Have fun!